Published Date: 28th July 2021
Issued Date: 19th July 2021
This research is based on the idea that a link exists between memories and phobias, fears and traumas and mainly they can be reduced in one’s life by manipulating negative memories, the encoding process, and by using NLP as therapy and its techniques like the Swish Technique or the Visual-Kinesthetic Dissociation Technique to overcome and remove those very phobias, traumas and fears. Since memory and cognition form an important part of the individual’s life because of the functions it performs the focus of this article mainly lies surrounding this topic and how NLP can prove to be useful. The encoding process in the memory takes place through different representational systems that are a part of Neuro-Linguistic Programming (NLP). Since NLP lists visual, auditory, kinesthetic, olfactory and gustatory as a part of this system, an attempt is made to explain how through these systems and their submodalities (finer distinctions of the representational system) memories are formed and how emotions play a role in determining the retrieval of a particular memory and how that, in turn, leads to the formation of phobias, irrational fears and traumas like the fear of heights, water, etc or a traumatic event like the death of a loved one due to a disease or accident and to achieve all of this secondary researches, data analyses and information tools were used.
Keywords: Memory, Phobias, Traumas, Emotion, NLP, Therapy, Modalities